{"id":535379,"date":"2019-07-05T10:07:58","date_gmt":"2019-07-05T08:07:58","guid":{"rendered":"https:\/\/www.tomshardware.fr\/?p=535379"},"modified":"2023-06-22T19:18:00","modified_gmt":"2023-06-22T17:18:00","slug":"samsung-publicite-mensongere-sur-letancheite-de-ses-smartphones","status":"publish","type":"post","link":"https:\/\/www.tomshardware.fr\/samsung-publicite-mensongere-sur-letancheite-de-ses-smartphones\/","title":{"rendered":"Samsung : publicit\u00e9 mensong\u00e8re sur l’\u00e9tanch\u00e9it\u00e9 de ses smartphones ?"},"content":{"rendered":"\n\n\n\n\n

Depuis la sortie du Galaxy S7, Samsung appose la certification IP68 sur chaque nouvelle g\u00e9n\u00e9ration de smartphones. Cela concerne \u00e9galement d\u2019autres mod\u00e8les, comme les Note 7,8 et 9 ou encore l\u2019A5, A7 et A8. L\u2019IP, ou indice de protection, garantie l\u2019\u00e9tanch\u00e9it\u00e9 \u00e0 la poussi\u00e8re et \u00e0 l\u2019eau des appareils. Un smartphone aur\u00e9ol\u00e9 d’un indice de protection IP68 peut subir une immersion de 30 minutes \u00e0 une profondeur de 1,5 m\u00e8tre sans dommage. Le hic, c\u2019est que les entreprises r\u00e9alisent ces tests en laboratoire, dans de l\u2019eau douce statique. Or, la Commission australienne de la concurrence et du consommateur (ACCC) juge que dans ses publicit\u00e9s, le g\u00e9ant cor\u00e9en vante des usages trompeurs. En effet, les r\u00e9clames montrent parfois des utilisateurs plongeant leur t\u00e9l\u00e9phone dans des eaux sal\u00e9es ou chlor\u00e9es. <\/p>\n\n\n\n

\u00c0 lire aussi :<\/strong> Test du Galaxy S10 de Samsung, le meilleur, tout simplement ?<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n

Plus de 300 publicit\u00e9s \u00e0 charge<\/h2>\n\n\n\n

Des conditions d’utilisation que l\u2019entreprise d\u00e9conseille pourtant dans ses fiches techniques. Ainsi, selon Rod Sims, le pr\u00e9sident de l’ACCC, il y a tromperie. L\u2019homme explique : “l’ACCC all\u00e8gue que les publicit\u00e9s de Samsung montrent faussement que les t\u00e9l\u00e9phones Galaxy pourraient \u00eatre utilis\u00e9s dans tous les types d’eau, y compris l’eau de mer et les piscines […]. Cela, sans qu’ils ne soient affect\u00e9s par une telle exposition pendant toute leur dur\u00e9e de vie. Ce n\u2019est pas le cas”<\/em>.
<\/p>\n\n\n\n

L\u2019entreprise a bien s\u00fbr r\u00e9pondu : “Samsung soutient sa strat\u00e9gie marketing et publicitaire sur la r\u00e9sistance \u00e0 l’eau de ses smartphones. Nous sommes \u00e9galement convaincus que nous proposons aux clients des solutions gratuites, conform\u00e9ment aux obligations de Samsung en vertu de la garantie du fabricant et de la loi australienne sur la consommation. La satisfaction de la client\u00e8le est une priorit\u00e9 absolue pour Samsung et nous nous engageons \u00e0 agir dans le meilleur int\u00e9r\u00eat de nos clients”<\/em>. Notez que pour se pr\u00e9munir sur le plan juridique, Samsung emploie l’expression “\u00e9tanch\u00e9it\u00e9 \u00e0 l\u2019eau” et non “imperm\u00e9abilisation”.
<\/p>\n\n\n\n

Dans le cadre de son dossier, l’ACCC s’appuie sur plus de 300 publicit\u00e9s. Elles \u00e9manent d\u2019une vaste gamme de plateformes. Par exemple, les m\u00e9dias sociaux, les publicit\u00e9s en ligne, les panneaux publicitaires, la t\u00e9l\u00e9vision, etc. De son c\u00f4t\u00e9, Samsung d\u00e9clare se conformer \u00e0 la loi australienne. La soci\u00e9t\u00e9 annonce \u00e9galement \u00eatre pr\u00eate \u00e0 se d\u00e9fendre devant les tribunaux.
<\/p>\n\n\n\n\n\n\n\n

\"Image<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Notamment dans la mer et les piscines.<\/p>","protected":false},"author":82,"featured_media":535383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[487,4104],"tags":[514],"hubs":[],"acf":{"display_mode":"medium-img","post_show_excerpt":true,"post_source":{"title":"wccftech","url":"https:\/\/wccftech.com\/galaxy-s10-water-resistance-samsung-sued\/","target":"_blank"},"hide_sidebar":false,"hide_advertising":false},"yoast_head":"\nSamsung : publicit\u00e9 mensong\u00e8re sur l'\u00e9tanch\u00e9it\u00e9 de ses smartphones ?<\/title>\n<meta name=\"description\" content=\"Notamment dans la mer et les piscines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tomshardware.fr\/samsung-publicite-mensongere-sur-letancheite-de-ses-smartphones\/\" 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